Minute Maid
- Client
- Coastal Bottlers Limited
- Category
- Retail & Trade
- Year
- 2023
- Delivered
- 3 services
Brief
Position Minute Maid Refresh as the go-to juice brand on the Coast by driving product trial, value perception, and strong retail penetration across dukas, kiosks, and wholesalers, while building brand awareness and preference within the target demographic.
Solution
We executed a high-impact retail activation program across key coastal towns, combining strategic product sampling with bold in-store branding and experiential engagement. Through branded kiosks, point-of-sale materials, staff activations, and wholesale visibility, we generated widespread trial, strengthened shelf presence, and embedded Minute Maid Refresh into everyday purchase moments, establishing it as a trusted, refreshing choice for consumers across the region. Why it mattered: “Widespread local brand trials and strengthened juice retail presence on the Coast.”