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Coca-Cola FIFA 2022
- Client
- Coastal Bottlers Limited
- Category
- Retail & Trade
- Year
- 2022
- Delivered
- 3 services
Brief
To leverage Coca-Cola’s World Cup sponsorship for maximum brand loyalty and exposure, translating the tournament's global passion into measurable retail action within exclusive modern trade outlets.
Solution
We executed immersive retail takeovers in modern trade outlets, complete with football goalpost installations, counter displays, and themed free-standing units at the promo sections and counter points, aligning the passion of sport with Coca-Cola’s spirit of celebration. The campaign elevated brand loyalty and achieved measurable sales growth during the event period. Why it mattered: “A clean link between global sponsorship and local retail conversion.”
Delivered
Concept-to-build Fabrication Installation & merchandising readiness