Back to projects
Coca-Cola Occasion-Based
- Client
- Coastal Bottlers Limited
- Category
- Retail & Trade
- Year
- 2023
- Delivered
- 3 services
Brief
The campaign's main goal was to position Coca-Cola as the essential beverage at all drinking moments of a consumer during the day, from snacking and on-the-go to mealtimes.
Solution
We localized the global OBE strategy for Kenya’s coastal market. Through posters, shelf strips, counter branding, apparel, fridge cladding, and signage across kiosks, universities, restaurants, and supermarkets, we activated every drinking moment, making Coca-Cola part of everyday life. Why it mattered: “Increased daily consumption touchpoints and reinforced Coca-Cola’s presence at point-of-sale.”
Delivered
OBE localized strategy POSM & print collateral Supermarket & kiosk branding