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Coke Studio
- Client
- Coastal Bottlers Limited
- Category
- Retail & Trade
- Year
- 2023
- Delivered
- 3 services
Brief
To take the Coke Studio campaign to the general trade where all the Wi-Fi points were installed to communicate and drive consumer use of the DRINK SCAN ENJOY communication and drive uptake both in the general and modern trade POIs.
Solution
We designed and executed activations across general and modern trade outlets using door clads, posters, flags, gondolas, and FSUs. The result was a lively retail experience that connected music and brand passion while reinforcing Coca-Cola as a cultural icon. Why it mattered: “Enhanced campaign engagement and strong brand-culture alignment in retail spaces.”
Delivered
Experiential design POSM development GT & MT activation rollout