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Explore Mombasa ; Tourism Brand System
- Client
- County Gov. of Mombasa (Tourism, Culture & Trade)
- Category
- Brand & Design
- Year
- 2023
- Delivered
- 3 services
Brief
Redefine Mombasa’s global tourism appeal and revive local pride ; rooted in East African Swahili culture, not generic beach clichés.
Solution
We developed a comprehensive identity system: logo, colour palette, visual language, guidelines and promotional collaterals. The result is a brand that feels modern, coastal and culturally fluent ; positioning Mombasa as the beating heart of East African coastal tourism.
Delivered
- Brand identity
- Guidelines
- Collaterals & templates
Why it mattered
“A system that can scale across stakeholders while staying true to place.”